New Zealand Optics has been owned and published by Maryanne Dransfield for 30 years. A trade publication for the New Zealand optical industry, it is published 11 times a year and distributed to optometry, ophthalmology, dispensing practices, hospitals, universities, optical wholesalers, government and health departments and associations throughout the country.
We cover news and happenings both in the profession and the trade and have a number of contributing writers whose regular offerings provide the latest information and updates from their particular areas of expertise. As it is a relatively small and close-knit industry in New Zealand we endeavour to add a more personal feel than a lot of other comparable publications. We also cover new product launches, new technology, business announcements and practice notes.
Throughout the year we feature various supplements for upcoming conferences and a special feature for our summer sunglass supplement. Additionally we publish an annual Optical Information Guide, which is a comprehensive information tool that profiles the products and services of the optical industry. Distributed each November it is the 'yellow pages' for everything optical in New Zealand.
Staff Writer Anita Dransfield has been with New Zealand Optics for eight years and also oversees the marketing and advertising functions along with the design, artwork and production.