Morel brands come together
Jérôme Morel (Morel CEO), Mark Wymond, Francis Morel (export director), Lisa Wymond and Silmo president Amélie Morel (communications director)

Morel brands come together

March 1, 2021 Staff reporters

Eyes Right Optical (ERO) has acquired Morel New Zealand, consolidating all the Morel brands in Australasia to make them easily available through one distributor in New Zealand.

 

"This means all Morel brands will be under the same roof - which makes sense,” said ERO managing director Mark Wymond. “We want to thank the Morel family for this wonderful opportunity and their ongoing support. We respect and appreciate this partnership, solidifying an already excellent and long relationship. Thank you also to Brad Boult for establishing these Morel brands in the New Zealand market."

 

New Zealand optometry practices can now purchase Morel brands Lightec, Koali, OGA, Nomad, Azur, Marius Morel and 1880 from ERO’s New Zealand distributor MSO. "We cannot wait to show these wonderful Morel products to the New Zealand market,” said MSO managing director Gethin Sladen. “The team at MSO Limited is looking forward to the new opportunity and challenge with excitement and enthusiasm."