On a road to eyewear

The new Porsche Design eyewear collection builds on the brand's legacy of providing functional and innovative sunglasses both on and off the road. “While the new styles are perfect for everyday life, their full capabilities are best experienced when behind the wheel,” said Jan Becker, CEO of Porsche Design Group. “Thanks to the eyewear's high-end performance-driven lens with Porsche’s Vison Drive lens technology, optimal vision is guaranteed even in the most difficult road conditions.”

 

After partnering with actor and motorsports enthusiast Patrick Dempsey, the brand has seen a strong growth in Porsche Design Eyewear sales, especially in the US, Becker said.

 

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