Optica Life Accessories has announced a new partnership with Look Sharp Eyewear, covering its optometry range of products in the New Zealand market.

Look Sharp’s Jamie Smith, who recently joined the business after it purchased Misty Optics, said he and business partner Paul Beswick are very pleased with the new partnership.

“Optica has been servicing the New Zealand optometry market with eyewear accessories for a very long time. Their quality products and excellent customer service aligns itself nicely with Look Sharp Eyewear’s values and we look forward to representing the Optica portfolio at practice level.”

Tom Nichol, Optica’s sales and marketing manager, said Optica had been looking for a partner with strong relationships in the sector for a while. “Look Sharp’s recent structural change presented an opportunity for the partnership and both parties agreed it made sense from an industry perspective.

“Having a reputable company such as Look Sharp Eyewear represent Optica at a practice level will boost awareness of Optica’s offering to practices so they can offer quality products to their customers.”

Look Sharp will offer Optica’s full optometry range, while Optica’s Christchurch-based customer services team will continue to look after customers and support the Look Sharp team.