Safilo Group and Amazon have launched Carrera Smart Glasses with Alexa, combining Safilo's Italian design with Alexa technology in two iconic frames.

Currently only available in the US market, the new Carrera Smart Glasses direct sound to the wearer’s ears without covering them. Inbuilt microphones allow voice commands, hands-free communication and control of connected smart-home devices, with a full charge providing six hours of continuous media playback or talk time.

Safilo is proud to collaborate with Amazon on this innovative project, offering Italian design and the unique Carrera style, said Angelo Trocchia, Safilo Group CEO. "We are also proud to combine our well-established traditional wholesale distribution model with Amazon's incredible online distribution.”