With a vision to create non-conventional eyewear and unparalleled craftsmanship, American brand Press has launched in New York. At the heart of the brand’s philosophy lies a belief in presenting eyewear in its purest form, allowing beautiful materials to shine while ensuring the construction is unique, comfortable and sustainable, said optometrist founder and designer Jeff Press. Inspired by artists, Press’s heroes and special historical moments, the debut collection features 22 styles available in both optical and sun styles. Featured here is Soup, from the Legends Collection, which was inspired by artist Andy Warhol and crafted in Japan from bio-acetate. Adorned with precious plated metal details and fitted with Zeiss bio-nylon lenses, it promises comfort and style in equal measure.

To find the NZ distributor, see ‘Frames’ here