Eyewear designer turned writer Maarten Weidema has created a must-have coffee-table book for all eyewear aficionados, Amazing Eyewear – The Holy Grail on Eyewear Design.

It includes stories from designers, architects, artisans and journalists on how true independent eyewear can make a difference to a store, said Weidema. It also contains a wide knowledge base of eyewear specifications and an overview on some of the best-known independent eyewear brands, “both established and little-known, but all designed with passion without the need to be backed up by an international fashion house,” he said.

As founder of the online independent frames-focused digital magazine The Eyewear Forum (TEF), Weidema is passionate about promoting independent eyewear and has received numerous awards for his efforts, including ‘International Optical Personality of the Year’, ‘Leading Innovator in Optical Social Media Marketing’ and ‘Social Media Marketing Company of the Year 2001’, as well as recognition for best international eyewear blog.

Designer turned author Maarten Weidema

The book is shipped in a beautiful pizza box to ensure it arrives safely. To order a copy, visit https://theeyewearforum.com/product/amazing-eyewear/