Transitions Optical has launched a new virtual try-on tool, allowing patients to choose from a selection of different frame styles and experiment with Signature Gen 8’s different coloured lenses in the comfort of their own home.

“In these Covid-safe times, it’s more important than ever to enhance patients’ digital journey through customisation and convenience,” said general manager Stuart Cannon. “This best-in-class technology gives users a realistic, interactive experience wearing Transitions lenses in auto-sized frames in real time. The Transitions virtual try-on tool enables users to control the photochromic activation across all lens colours and to capture downloadable photos in all stages of tint.”

Transitions Optical is also launching new imagery from its Transitions for All campaign, including social media content.

To access this and the new virtual try-on, go to www.transitions.com/en-au/.