For the past few years, we have been hearing a lot about blue-light filtering lenses. Some swear by them, others think they are just another marketing crusade to trick consumers into thinking they need something they don’t.
What if I told you there is a new lens in town, solely for gaming? The UK-based Millmead Optical Group, through its subsidiary Jai Kudo Lenses, has developed a new lens it claims is every gamer’s dream. The XP Pro Gaming Lens aims to provide a superior gaming experience to both amateur and professional gamers by alleviating eye strain and enhancing visual performance, said Jai Kudo Lenses. These lenses allow gamers to be immersed in their games, enjoy sharper vision and react more quickly, the company said. These are no ordinary lenses; the glazing process is not straightforward, and they need to be very precise, said Shaun Bace, national key account manager with Jai Kudo Lenses. “Even for a plano lens, pupillary distance (PD) and height measurements are needed to ensure correct positioning of the lens’ optical centre for the best vision and HTS to ensure enough +0.50 boost.”
Whether you are a gamer or not, the size of the industry is staggering. By 2025, the global gaming market is expected to reach US$256.97 billion, with an estimated 3.2 billion people playing – that’s bigger than the film and music industries combined. Big games like Call of Duty, FIFAe World Cup and Fortnite each have dedicated tournaments where gamers play in front of a big screen for hours. There’s big prize money to be won. Running for eight weeks from July, Saudi Arabia’s Gamers8: The Land of Heroes has a combined prize pot of US$45m to be shared between the winners of 15 games.
Wow, their eyes must get tired! I thought. Which is where gaming lenses come in.
Player One… ready?
